The Bali chapter of the Association of Indonesian Tour and Travel Agencies (ASITA) is now gearing up for the first Bali and Beyond Travel Fair (BBTF), which will run from June 10-14 in Kuta and Nusa Dua in 2014.
The travel fair will serve as the first tourism promotion in Bali in the past 10 years. Previously, the annual Bali Travel Fair took place, but did not last beyond its third year.
Next year’s BBTF expects to involve 200 domestic buyers, 100 foreign buyers and 10 domestic sellers. The events in Nusa Dua will focus on business-to-business meetings, while the events in Kuta will consist of promotional activities and exhibitions.
A number of road shows will take place to promote the travel fair in several cities around Indonesia and overseas.
Chairman of ASITA Bali, I KetutArdhana, said on Wednesday that the BBTF, initiated by his association, had received positive responses from Yogyakarta, West Java, the Riau islands, North Sumatra, Maluku, Papua and West Papua.
“We have scheduled a series of road shows to promote this travel fair starting this September, and will visit several cities in Indonesia and then move on to Singapore and China. If we still have the financial and non-financial means, we will also introduce the event to other countries,” said Ardhana.
Singapore is regarded as the main target for BBTF as the neighboring country serves as the main gateway for tourist and business traveling Southeast Asia.
Meanwhile, China possesses huge potential for Indonesia, as many parts of the region have not been exposed to Indonesia.
Ardhana expected to cooperate with various travel agencies, the Tourism and Creative Economy Ministry, as well as public and private companies,to host the travel fair.
Ardhana acknowledged that despite Bali’s reputation as an international tourist destination, the island had never hosted its own large promotional event, having only participated in small table top promotions. This was why the
Bali and Beyond Travel Fair was an important milestone for the development of tourism in the region, he said.
Chairman of the Bali chapter Regional Tourism Promotional Board (BPPD), Tjokorda Oka Artha Ardana Sukawati, welcomed Asita Bali’s initiative.
“We really support this event, because it is inline with BPPD’s function. By engaging other regions in Indonesia [beyond Bali], this event will be able to strengthen Indonesia’s positive tourism image,” he said, adding his hope that the BBTF would be hosted every year.